True Bites is a family-run butcher, built on generations of experience and a simple belief: great meat shouldn’t be difficult to find.
Our story began long before True Bites itself. Matthew is the third generation of butchers in the family, with our roots in the trade stretching back to 1931.
In 2013, after yet another supermarket meat scandal and growing frustration with poor-quality, mass-produced meat, Matthew and his dad Dennis decided to move back into retail butchery. True Bites was born from their shared passion for great meat and a desire to make quality produce easier for people to enjoy.
Over the years, True Bites has grown from that original idea into the online butcher it is today, delivering meat to customers across the UK while remaining a family-run business.
Sadly, Dennis passed away in 2024.
His knowledge, experience and character were a huge part of what made True Bites what it is, and his influence remains very much part of the business today.
Matthew now continues to run True Bites, carrying forward the family tradition that Dennis helped build.
And the family business continues to evolve. Matthew’s wife, Madi, is now also part of the True Bites team, helping with the business alongside family life.
The faces may change over the years, but the principle remains the same:
Good meat. Honest service. A family business that cares about what goes on your plate.
